Marketing and Sales Management

Location: Chicago Area, USA
Area Served: USA

Services Available
The firm is a full service adjunct sales management and marketing development team which assists its clients in entering new markets without adding full time employees to their staffs.

PHILOSOPHY
Get the client's product or service into the best channels of distribution as quickly as possible without wasting time or money.

SERVICES OFFERED
1. Market research
2. Marketing planning: crafting workable cost-effective marketing programs.
3. Implementation of plans, functioning as adjunct sales and/or markting manager.
4. Sales Management - creation, training and supervision of a sales force. Teaching ALL personnel involved in the sales process how to work properly with customers.
5. Feedback - Sales analysis and adjustment of marketing plans
6. Changing the corporate culture to adjust to today's sales climate
7. Function as US office for offshore companies

AREAS OF SPECIALIZATION
Trade Shows
Expanding Markets
Sales Training
New Product Introduction
Sales Management
Manufacturing Rep Management
Project Management
Entrepreneurism

INDUSTRY SPECIALIZATION
Consumer & Industrial Products
Wholesale & Retail Trade
Specialty Foods, Confections, General Merchandise

TYPICAL CLIENT
Small to medium sized companies wanting to expand their channels of distribution or introduce new products but lacking the staff or expertise to do so. RE: Where Else Can You Sell Your Products? You know that your products can be sold in additional markets and there are additional customers for your products.

Problem: You lack the staff, the time and/or the expertise to enter new markets properly, expeditiously and cost-effectively. You need another marketing professional to create and implement new marketing plans, open new channels of distribution, call on major buyers, staff your trade show exhibit properly and look for new opportunities. Adding a full-time marketing professional is too expensive at this time.

SOLUTION: Outsource an experienced sales and marketing manager on a part-time basis for as long as needed to create and implement new programs to generate profitable new business. The increased sales should amortize the cost of marketing services.

Qualifications
The firm was established 1982 as a full-time consultancy. The principal's experience includes national and regional sales management, independent manufacturers' representative and manufacturer.

Experienced, practical sales trainer

Specialist in all aspects of trade show marketing & selling

Adjunct professor of marketing and sales at College of DuPage, Governors State University and Harper College. Author and speaker on sales, sales management and trade shows

20+ years as a full time consultant serving small & medium sized businesses.
Knowledge & understanding of goods and services that may be marketed.
Ability to teach anyone connected to the sales process how to be succesful:
i.e., making the customer feel good about the house and making the house profitable.
BS in Education, MBA in Marketing

We have been opening new markets for our clients since 1982; we may be able to help you.

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